Product Marketing Manager — GTM Execution Support
BinanceCryptocurrency Exchange company
Abu Dhabi, United Arab EmiratesMid
Marketing
About the role
TL;DR
Support GTM execution for new product launches and track campaign performance.
- •Binance is seeking a Product Marketing Manager to support Go-to-Market execution for new product and feature launches.
- •This role involves tracking campaign rollouts, coordinating with internal teams, and summarizing campaign data and user feedback.
- •Key Responsibilities Support GTM execution for new product and feature launches.
- •Track campaign rollout across social, PR, KOL, community, and owned channels.
- •Coordinate with internal teams on timelines, assets, and deliverables.
- •Collect and summarize campaign data, user feedback, market discussions, and social sentiment.
- •Prepare briefs, decks, reports, meeting notes, and tracking documents.
- •Requirements Background in Marketing, Communications, Business, Finance, or related fields preferred.
- •Strong interest in Binance, crypto, Web3, and financial products.
- •Good sense of English and Chinese social media trends and online culture.
- •Organized, detail-oriented, and comfortable with documentation, reporting, and coordination work.
Required skills
Product MarketingGo-to-MarketContent MarketingCommunity Management
Domain expertise
crypto
Tech stack
Content Marketing