About the role
TL;DR
Lead and build Level's in-house public relations function, managing press strategy and media relationships.
- •Level is seeking a Director of Public Relations to build and ultimately own our press function end-to-end, working in close partnership with the Director of Communications.
- •This hire is intended to bring external PR agency work in-house over time.
- •Key Responsibilities Execute Level’s press strategy and execution including senior/national media placements.
- •Execute the transition of PR ownership from Level’s two current agency partners to an in-house model.
- •Build and maintain direct, senior-level relationships with reporters, editors, and producers covering K-12, edtech, learning sciences, and education policy.
- •Embed across product, research, partnerships, and marketing to surface story-worthy moments.
- •Prepare and brief Level spokespeople for interviews, panels, and conference appearances.
- •Requirements 10+ years of progressive experience in public relations or communications, including experience operating as the primary or sole owner of an organization’s earned media strategy.
- •Demonstrated track record independently securing senior and national media placements.
- •Experience transitioning a PR function from agency-led to in-house, or building an in-house PR function from the ground up.
- •Demonstrated experience in the education space; K-12, edtech, education nonprofit or education policy, with established direct, senior-level relationships among education reporters, editors, and producers.
- •Strong writing skills across formats including press releases, pitches, briefing docs, FAQs, talking points.
Nice-to-have skills
Product Marketing
Domain expertise
edtech