Head of Direct Marketing & CRM
LendableConsumer Lending company
London, United KingdomDirector
Goldman Sachs
Balderton Capital
Ontario Teachers' Pension Plan
FMO
Passion Capital
Waterfall Asset Management
Marketing
About the role
TL;DR
Lead direct marketing and CRM strategy, building models and operations for a high-growth fintech.
- •Lendable is seeking a Head of Direct Marketing & CRM to own the direct mail channel end-to-end, from creative and logistics to analytical modeling and reporting.
- •This role is crucial for a major step-change in D2C marketing investment and a full company rebrand.
- •Key Responsibilities Own the direct mail strategy end-to-end and set LTV-anchored targets.
- •Build the response/propensity model and data pipeline for targeting.
- •Brief and iterate on creative, copy, and offer design to lift response and conversion.
- •Manage sends, print production, and logistics end-to-end.
- •Partner with data, product, risk, and finance teams to unlock targeting and offers.
- •Requirements 7+ years in direct mail, CRM, lifecycle, or performance marketing, with 2-3 years owning a channel end-to-end.
- •Hands-on experience building response/propensity models and writing SQL/Python.
- •Track record of scaling a measurable acquisition or retention channel with commercial impact.
- •Comfortable running the operational side: creative briefs, print/mail production, and vendor management.
- •Demonstrable use of AI in workflow (analysis, creative, modelling, automation).
Required skills
SQLPythonCRMPerformance MarketingGrowth MarketingExcelVendor Management
Domain expertise
fintech
Benefits & perks
Flexible working, Health coverage, Retirement & savings, Employee referral programme, Office meals & snacks, Sustainable commuting
Tech stack
SQLPythonCRMPerformance MarketingGrowth MarketingExcelGoogle Analytics