Director of Culture Marketing
BumbleOnline Dating company
New York, United StatesDirector
Accel
Greycroft
Blackstone Inc.
Priyanka Chopra Jonas
Marketing
About the role
TL;DR
Drive brand relevance for Gen Z by translating cultural insights into actionable marketing strategies.
- •Bumble is seeking a Director of Culture Marketing to ensure the brand remains culturally relevant and ahead of emerging trends for Gen Z.
- •This role will translate cultural insights into actionable strategies and marketing plans.
- •Key Responsibilities Be Bumble's expert on Gen Z culture, identifying emerging trends, creators, and communities.
- •Develop and lead Bumble's cultural marketing strategy to ensure authentic participation in Gen Z conversations.
- •Lead celebrity, talent, influencer, and creator strategy, managing partnerships.
- •Build and scale Bumble's creator ecosystem to drive awareness and engagement.
- •Partner with various teams to ensure campaigns and content reflect emerging cultural trends.
- •Requirements Deep and intuitive understanding of Gen Z culture.
- •Ability to combine cultural intuition with strategic business thinking.
- •Strong instincts for relevance, authenticity, and influence.
- •Ability to translate observations into actionable business recommendations.
- •Extensive network across creators, cultural influencers, and trendsetters.
Required skills
Brand MarketingSocial Media MarketingContent MarketingCommunity Management
Domain expertise
martech