Growth Marketing Senior Analyst
KavakUsed Car company
Mexico City, MexicoSenior
Andreessen Horowitz
Founders Fund
General Catalyst
Tiger Global
SoftBank
Kaszek Ventures
Marketing
About the role
TL;DR
Growth Marketing Senior Analyst focused on Paid Media to scale user acquisition in Mexico.
- •We are looking for an analytical Growth Marketing profile with a primary focus on Paid Media, who understands the complete funnel and can read data to make investment decisions.
- •You will work closely with a distributed team in LATAM and cross-functional partners (Product, Data, Martech, Brand) to scale user acquisition in Mexico.
- •Key Responsibilities Execute and optimize multi-channel strategy (Meta, Google, TikTok), focusing on CAC/ROAS efficiency.
- •Collaborate on value-based bidding strategy and its implementation as a conversion signal on platforms.
- •Monitor KPI framework (Investment, CPM, CTR, CAC, ROAS, conversion) and build actionable insights.
- •Utilize Amplitude, GA4, or similar tools to analyze results beyond paid platforms.
- •Participate in the experimentation agenda (A/B testing).
- •Requirements 2-3 years of experience in growth, performance, or digital marketing, ideally in marketplace, e-commerce, fintech, or high-growth tech.
- •Proficiency in paid media platforms (Meta Ads, Google Ads, TikTok Ads).
- •Functional knowledge of SQL (understand and read queries, advanced level not required).
- •Experience with product analytics tools (Amplitude, GA4, or similar).
- •Native Spanish, technical English.
Required skills
Growth MarketingPerformance MarketingSQLGA4A/B Testing
Nice-to-have skills
Python
Domain expertise
ecommercefintech
Benefits & perks
15 days of vacation, 20 days of vacation, 25% vacation bonus, 15 days annual bonus, 100% IMSS contribution, $1056 grocery vouchers, MetLife major medical insurance, Life insurance, 11% discount on Kavak car purchase, Kavak Total extended warranty, Financing with preferential rates, $5,000 MXN quarterly discount code for friends and family, 5% discount on car insurance, Salary advance, Discount coupon book, VRIM health programs, Wellhub wellness programs, Lenovo discounts, Bebbia water dispenser discounts, Cuéntame online psychological therapy discounts
Tech stack
SQLGA4Python