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ilek logo

Alternante Marketing

ilekRenewable Energy company
Bordeaux, FranceIntern
Bpifrance logo
Bpifrance
Marketing

About the role

TL;DR

Optimize customer experiences and marketing campaigns for ilek's green energy solutions.

  • Join ilek's positive energy movement.
  • We focus on green energy, biogaz, and sustainable local initiatives.
  • As an Alternante CRM & Marketing Client, you'll optimize customer moments, manage campaigns, and analyze performance.
  • Key Responsibilities Integration and routing of campaigns: set up, test, and schedule marketing campaigns.
  • CRM operational management: be the contact point for internal teams to integrate requests, update content, and ensure communication rhythm.
  • Automation & Data: create automated scenarios and ensure proper customer database segmentation.
  • A/B Testing & Optimization: implement tests to improve open rates, clicks, and conversions.
  • Performance tracking and reporting: monitor and analyze conversion and usage KPIs to measure the impact of our actions on the business.
  • Requirements Master's student in Marketing Digital or E-commerce in Bordeaux.
  • Experience in digital marketing or email campaign management.
  • CRM & Marketing culture: familiarity with customer relationship, loyalty, and customer lifecycle.
  • Tool proficiency: experience with digital ecosystem tools like Customer.io, Zapier, Airtable, Typeform is a plus.
  • Data-driven & analytical mindset: comfortable with numbers.
  • Writing skills: impeccable grammar and spelling, with a knack for clear, engaging, and client-focused content.
  • Organization & rigor: able to manage multiple campaigns while keeping stakeholders informed.
  • Curiosity & proactivity: eager to test new approaches and propose improvements.
  • Team spirit & interpersonal skills: easy to communicate and collaborate with diverse profiles (Tech, Product, Customer Relations).
  • Client-centric: strong desire to support clients throughout their journey with ilek and offer an impeccable customer experience.
  • Green Tech & Impact: passion for the energy and ecological transition world, wanting to work at the heart of current societal concerns, leveraging tech and CRM for an environmentally impactful project.
  • AI tool adoption: proficiency in adopting AI tools to optimize daily processes is a plus.

Required skills

Email MarketingAirtableA/B TestingMarketing AnalyticsCRMPerformance MarketingDigital MarketingContent Marketing

Nice-to-have skills

Product AnalyticsProduct MarketingBrand MarketingSocial Media MarketingSEOCopywriting

Domain expertise

cleantechfintech

Tech stack

Airtable