About the role
TL;DR
Manages field marketing activities to drive commercial impact and pipeline generation.
- •The Field Marketing Manager drives commercial impact by executing field-level marketing activities in close partnership with the Data sales team.
- •This role translates campaign strategy into on-the-ground action, owning event execution and sales support across key markets and commercial verticals.
- •Key Responsibilities Plan and execute events end-to-end: trade shows, customer roundtables, field activations, and ICEYE-hosted events.
- •Manage pre-event promotion, on-site coordination, and post-event follow-up.
- •Adapt global campaign assets and messaging for field use.
- •Track and report on field marketing performance, sharing pipeline influence metrics.
- •Manage field marketing budget, tracking spend against plan.
- •Requirements 6-10 years of relevant marketing experience in B2B or B2G environments.
- •Demonstrated experience executing field marketing programs with measurable pipeline impact.
- •Strong event management skills.
- •Experience adapting campaign messaging and assets for field and sales contexts.
- •Fluency in Business English.
Required skills
SalesforceHubSpotMarketoExcelPowerPointGoogle AnalyticsGA4Looker StudioB2B SalesDemand GenerationPipeline ManagementMarketing Analytics
Nice-to-have skills
Product MarketingContent MarketingCRMChannel Sales
Domain expertise
defenseaerospace
Tech stack
SalesforceHubSpotMarketoExcelPowerPointGoogle AnalyticsGA4Looker Studio