GTM - Marketing Lead
HopaeDigital Identity company
Paris, FranceSenior
500 Global
SV Investment
Z Venture Capital
Bon Angels Venture Partners
Korea Credit Guarantee Fund (KODIT)
KB Innovation HUB
Marketing
About the role
TL;DR
Lead Hopae's go-to-market strategy and product launches.
- •Hopae is building the world's most trusted digital identity platform.
- •Marketing Lead to own and execute our go-to-market strategy.
- •Key Responsibilities Own and execute Hopae’s go-to-market strategy for new and existing products Define ICPs, positioning, and messaging to ensure clear market differentiation Lead end-to-end product launches across channels with measurable impact Design and optimize multi-channel campaigns to drive acquisition and growth Partner cross-functionally with Product, BD, and Operations to align strategy and execution Requirements 8+ years of experience in GTM, marketing, or growth in a fast-paced tech environment Experience in Leading a GTM / Marketing Team in a Start up environment Strong at turning complex products into clear, compelling positioning Data-driven and structured, with a strong focus on measurable outcomes Experienced in cross-functional collaboration with Product and Engineering teams High ownership mindset and comfortable operating in ambiguity Excellent communication skills in English
Required skills
Growth MarketingProduct Marketing
Domain expertise
fintech
Benefits & perks
Unlimited PTO, Remote-friendly work model, Real ownership from Day 1, High-impact, global product, Multicultural, respectful team
