Senior Lifecycle Marketing Manager
MiroVisual Collaboration company
Copenhagen, DenmarkSenior
Accel
ICONIQ Growth
Dragoneer Investment Group
GIC
Scale Venture Partners
Atlassian
MarketingNew
About the role
TL;DR
Owns user activation and retention through onboarding and engagement programs.
- •As a Senior Lifecycle Marketing Manager, you'll own how Miro activates and retains new users, focusing on designing and shipping onboarding and activation programs.
- •This is a builder role, hands-on, deeply embedded into product, AI-first, with the ambition to build intelligent personalization and tap into new Lifecycle channels.
- •Key Responsibilities Design and build lifecycle campaigns focusing on onboarding and adoption.
- •Partner with Product and Analytics to bring usage signals into lifecycle programs.
- •Operate with an AI-first approach across your workflow.
- •Run experimentation and data-driven optimization across every program.
- •Get deep on user experience and segmentation to uncover growth drivers.
- •Requirements 7+ years in lifecycle/CRM marketing, growth, or a related discipline.
- •Experience building dynamic, highly personalized, evolving lifecycle systems.
- •Deeply fluent in Braze or a similar marketing automation platform.
- •Strong analytical instincts and comfort using data to drive decision-making.
- •Hands-on experience applying AI and automation to segmentation, personalization, and content creation.
Required skills
Email MarketingProduct MarketingGrowth MarketingA/B Testing
Nice-to-have skills
Product ManagementCustomer Onboarding
Domain expertise
productivitydeveloper-tools
Benefits & perks
equity, wellbeing benefit, WFH equipment allowance, Learning & Development stipend
Tech stack
Email MarketingCRM