Head of Marketing, NZ
HalterVirtual Fencing company
AucklandDirector
Bessemer Venture Partners
Founders Fund
Blackbird Ventures
Marketing
About the role
TL;DR
Lead marketing strategy and revenue performance for Halter's largest market.
- •We're searching for an exceptional marketing leader to build and grow Halter's biggest market in the world.
- •You’ll be building recognition for Halter’s brand that reaches every farming community in the country, with revenue performance to match.
- •Key Responsibilities Own the regional marketing strategy and budget end to end, setting the vision and the plan to take Halter from early-market entry to category leadership.
- •Drive organic growth, brand equity, and content strategy, focusing on compounding channels like SEO, owned channels, and organic social.
- •Partner with sales leadership to define and execute an effective events strategy that directly impacts pipeline.
- •Build a library of local customer stories and results for acquisition, expansion, and retention.
- •Work with the Performance Marketing function on paid channels with a sharp eye on CAC and pipeline contribution.
- •Requirements A full-funnel revenue thinker, not a channel specialist, who has owned acquisition, expansion, and retention outcomes.
- •Deeply customer-led, energized by time on farm and translating firsthand understanding into commercial decisions.
- •A builder and world-class operator, capable of building and leading a high-performing team.
- •Genuinely commercial, demanding revenue performance from yourself and your team, and data-driven in decision-making.
- •Comfortable with ambiguity and owning outcomes rather than waiting for a fully specified brief.
Required skills
Growth MarketingPerformance MarketingProduct MarketingRevenue OperationsStrategic PlanningGo-to-MarketCustomer DiscoveryDemand GenerationMarketing AnalyticsCopywriting
Nice-to-have skills
LLMs
Benefits & perks
snacks and drinks, health insurance, parental leave, self-development budget, wellness leave, unlimited paid annual leave, employee stock ownership plan
Tech stack
Google AnalyticsGA4Looker Studio