Product Marketing Leader - Innovation & Experimentation
GustoPayroll & company
Burlingame, United States$190,000 - $275,000/yrLead
Y Combinator
T. Rowe Price
CapitalG
Sands Capital
Fidelity
Generation Investment Management
MarketingNew
About the role
TL;DR
Product Marketing Leader for Innovation & Experimentation, focusing on new product GTM and market fit.
- •Gusto is seeking an experienced, customer-obsessed, AI-fluent product marketer to join a newly formed Experimentation team.
- •This role will focus on bringing new products and offers to market, testing demand, and iterating to find product-market fit through a growth-oriented test-and-learn approach.
- •Key Responsibilities Lead go-to-market strategy and execution across product areas, partnering with Growth, Product, and Marketing.
- •Synthesize market research, customer insights, and data to identify opportunities and inform strategy.
- •Drive cross-functional alignment and accountability across Product, Sales, Marketing, and Customer Experience.
- •Define success metrics and track performance, leading iteration to improve outcomes.
- •Requirements Track record of shaping GTM strategy in ambiguous yet highly ambitious environments.
- •Ability to move between strategic planning and hands-on execution.
- •Excellent cross-functional collaboration and communication skills.
- •Deep experience with customer segmentation, positioning, pricing, and GTM planning.
- •Highly AI fluent; able to build AI systems and unlock new ways of working through AI.
Required skills
Product MarketingGo-to-MarketLLMsGrowth MarketingProduct Strategy
Nice-to-have skills
OpenAI APILangChain
Domain expertise
hrtechfintech
Benefits & perks
equity, health insurance, 401(k)s, HR
Tech stack
OpenAI APIAnthropic APIGemini APILangChainHugging FaceLLMs