Event Marketing Manager
GustoPayroll & company
Scottsdale$129,000/yr - $188,000/yrManager
Y Combinator
T. Rowe Price
CapitalG
Sands Capital
Fidelity
Generation Investment Management
Marketing
About the role
TL;DR
Manage and execute event marketing programs to build brand affinity and pipeline.
- •Gusto is seeking an Event Marketing Manager to create bold, memorable events and experiences that bring the brand to life.
- •This strategic role will design, produce, and optimize event marketing programs, from trade shows to Gusto-owned activations, to build brand affinity and pipeline.
- •Key Responsibilities Develop and execute end-to-end event marketing campaigns, managing scopes, budgets, and timelines.
- •Design and produce a range of event types, including large-scale owned events, trade show activations, and customer experiences.
- •Collaborate with cross-functional stakeholders to set goals, develop strategies, and evaluate performance.
- •Leverage AI tools to enhance event marketing workflows and drive efficiency.
- •Requirements 7-10 years of experience in event marketing and production.
- •Proven track record of producing diverse events at varying scales and complexities.
- •Strong project management and communication skills.
- •Passion for experience design and emerging event technology.
- •AI fluency and willingness to integrate AI-powered tools.
Required skills
Project ManagementGo-to-MarketBrand Marketing
Nice-to-have skills
OpenAI APIAnthropic APIGemini APILangChain
Domain expertise
hrtechfintech
Benefits & perks
health insurance, 401(k)s, equity (RSUs)
Tech stack
OpenAI APIAnthropic APIGemini APILangChain