Marketing Manager, ABM
GradialAI Marketing company
Seattle, United States$145,000 – $165,000Manager
Madrona
VMG Partners
Pruven Capital
General Advance
Outsiders Fund
DLA Piper
Marketing
About the role
TL;DR
Manage 1:1 and 1 ABM programs for strategic accounts, driving engagement and pipeline with Sales.
- •Gradial is hiring its first Account-Based Marketing Manager to define how we win, expand, and deepen relationships with our most strategic accounts.
- •You will own 1:1 and 1 ABM programs against a focused target account list, working directly with Sales to turn account insight into engagement, meetings, and pipeline.
- •Key Responsibilities Build and run 1:1 programs for our highest-value accounts, including custom content, personalized digital experiences, executive outreach, and direct mail.
- •Develop and scale 1 programs for account clusters based on industry, use case, or buying trigger.
- •Own account selection and tiering with Sales and leadership.
- •Instrument and measure the ABM motion end to end, including engagement scoring, intent signals, seller alerts, account penetration, meetings, pipeline creation, and deal velocity.
- •Use modern marketing technology and AI tools to deliver deeper personalization, faster execution, and more leverage than a traditional ABM team.
- •Requirements 6+ years of B2B marketing experience, including 3+ years building and running account-based programs against named target accounts.
- •Demonstrated experience executing true 1:1 and 1 ABM programs.
- •Strong track record of partnering directly with enterprise sellers.
- •Hands-on experience with ABM and intent platforms such as 6sense, Demandbase, Terminus or RollWorks.
- •Active experience using AI tools in day-to-day marketing work.
Required skills
CRMContent MarketingCopywritingProject ManagementLLMs
Nice-to-have skills
Growth MarketingProduct Marketing
Domain expertise
martechdeveloper-toolsai
Benefits & perks
Performance-based annual bonus, Meaningful equity awards, Medical, dental & vision (fully covered for employees with 75% for dependents), Fertility & family-planning support, 401k plan, Unlimited PTO, A beautiful Seattle office with a gym, sauna, and bike parking, Free lunch three days a week in our HQ
Tech stack
CRMNode.jsPythonJavaScriptOpenAI APIAnthropic APIAWS