Sr. Director Growth Marketing & Acquisition
Gen Digital Inc.Consumer Cyber company
New York, United StatesDirector
Marketing
About the role
TL;DR
Owns customer acquisition engine for Norton's product portfolio, driving growth and performance.
- •This role owns the engine that drives customer acquisition across Norton's current product portfolio, focusing on hitting acquisition targets, running go-to-market for product features, and improving performance across paid, earned, and owned channels.
- •Key Responsibilities Own acquisition planning, including goal-setting, channel investment, and testing priorities.
- •Lead go-to-market planning and execution for product features and campaigns.
- •Develop and maintain acquisition strategies across paid, earned, and owned channels.
- •Own promotional and pricing strategy for acquisition across the current product portfolio.
- •Track cross-channel funnel performance and design acquisition tests.
- •Requirements 15+ years leading customer acquisition, growth marketing, or integrated go-to-market work.
- •Track record of running end-to-end go-to-market for product features and campaigns.
- •Proven ability to drive efficient acquisition growth through audience strategy and funnel improvement.
- •Experience managing significant acquisition budgets with data-driven decision making.
- •Strong analytical skills and ability to turn performance data into clear insights.
Required skills
Growth MarketingPerformance MarketingGo-to-MarketProduct MarketingMarketing AnalyticsSEMSEODigital MarketingDemand GenerationMarket AnalysisExcelGoogle AnalyticsGA4SQL
Domain expertise
cybersecuritymartech
Tech stack
PythonJavaScriptSQLGoogle AnalyticsGA4ExcelPowerPointGitLinuxJiraConfluenceNotionSlackAsanaAirtable