Senior Director, Social Media and Influencer Growth Marketing
Gen Digital Inc.Consumer Cyber company
Mountain View, United States$230,000 - $290,000Director
Marketing
About the role
TL;DR
Lead social media and influencer growth marketing transformation for Gen's consumer brands.
- •This role is responsible for transforming social media into a key growth lever for Gen, building an integrated social ecosystem that drives brand authority, customer acquisition, and growth across consumer brands like Norton, LifeLock, and Avast.
- •Key Responsibilities Own the social-first transformation agenda, building strategy and operating models.
- •Lead social media strategy for key consumer brands to establish authority and drive demand.
- •Build the full social ecosystem including organic, paid, influencer, content, and community.
- •Own the influencer and creator program as a strategic asset.
- •Own the social and influencer tool and AI stack as a scaling lever.
- •Requirements 15+ years in social media, influencer marketing, or culture-driven brand strategy.
- •Proven track record of leading transformation and building full social ecosystems.
- •Experience building influencer and creator programs designed to compound.
- •Strong understanding of how AI and modern tooling can scale social and influencer work.
- •Deep fluency across social platforms with a clear point of view on brand fit and community building.
Required skills
Growth MarketingBrand MarketingContent MarketingCommunity ManagementDigital MarketingStrategic PlanningCross-functional LeadershipExecutive Presence
Domain expertise
cybersecurityfintech
Benefits & perks
401(k) retirement plan with company match, Health Savings Account (HSA) funding, Wellness / fitness reimbursement, Sustainable home improvement allowance, Tuition / education reimbursement