Senior Director, Brand and Growth New Initiatives
Gen Digital Inc.Consumer Cyber company
New York, United StatesDirector
Marketing
About the role
TL;DR
Drive brand and growth for new initiatives, including product launches and market expansion.
- •This role is responsible for identifying and driving future growth opportunities for Norton, including major new product launches, category or geography expansion, and brand transformation initiatives.
- •You will operate at the intersection of brand strategy, integrated marketing, and business thinking to develop and execute ambitious growth plans.
- •Key Responsibilities Identify, size, and prioritize new opportunities, building rigorous business cases and pitching leadership for investment.
- •Own integrated marketing strategy and execution for major launches and strategic growth initiatives.
- •Evolve Norton's global brand strategy, ensuring consistent brand representation across all touchpoints.
- •Lead go-to-market strategy for new business and geography launches, defining market entry approaches and success criteria.
- •Design campaign architecture, lead content strategy, and oversee creative production for major initiatives.
- •Requirements 15+ years of experience in brand marketing, product marketing, integrated marketing, or growth strategy, ideally in technology or subscription businesses.
- •Proven track record of identifying white space opportunities, building business cases, and pitching senior leadership.
- •Experience defining and evolving global brand strategy and translating it into go-to-market execution.
- •Strong financial and analytical instincts, with experience in market sizing, unit economics, and competitive analysis.
- •Ability to build alignment across diverse teams and a challenger mindset to seek disruptive growth approaches.
Required skills
Brand MarketingProduct MarketingGrowth StrategyGo-to-MarketMarket AnalysisBusiness OperationsFinancial ModelingStrategic PlanningPresentation Skills
Nice-to-have skills
Google AnalyticsGA4Looker Studio
Domain expertise
cybersecuritymartech
Tech stack
Google AnalyticsGA4Looker Studio