Employee Benefits Marketing Manager
Gen Digital Inc.Consumer Cyber company
Tempe, United StatesManager
Marketing
About the role
TL;DR
Drives product commercialization and go-to-market strategies for Employee Benefits offerings.
- •The Employee Benefits Marketing Manager is responsible for bringing new commercial offerings to market and driving product commercialization across the Employee Benefits portfolio.
- •This role partners closely with Product, Sales, Demand Generation, Creative, Communications, Operations, Legal, and Executive Leadership to develop go-to-market strategies that accelerate adoption, support revenue growth, and position Gen as a market leader in the Employee Benefits space.
- •Key Responsibilities Help create the commercialization strategy for new and existing Employee Benefits solutions.
- •Develop GTM strategies that align product capabilities with customer and market needs.
- •Champion the integration of AI tools and emerging technologies across the GTM lifecycle.
- •Develop positioning, messaging, value propositions, and differentiation for complex product capabilities.
- •Develop and own a thought leadership strategy that elevates Gen's authority in the Employee Benefits, Financial Wellness, and Cyber Safety categories.
- •Requirements Bachelor's degree in Marketing, Business, Communications, or related field. 8+ years of B2B marketing experience.
- •Experience leading product launches and developing GTM strategies.
- •Employee Benefits, HR Technology, Financial Wellness, Cyber Safety, SaaS, or Financial Services experience preferred.
- •Experience working with Product Management and Sales organizations.
Required skills
Product MarketingStrategic PlanningCross-functional LeadershipPresentation Skills
Domain expertise
hrtechfintechcybersecurity
Benefits & perks
flexible working options, time off, competitive pay, benefits, well-being programs
Tech stack
Product MarketingStrategic PlanningCross-functional LeadershipPresentation Skills