Marketing Operations Lead
FactorySoftware Development company
San Francisco, United StatesLead
Khosla Ventures
Sequoia Capital
Insight Partners
Blackstone
Evantic Capital
20VC
Marketing
About the role
TL;DR
Build and own the marketing operations function from the ground up.
- •As Marketing Operations Lead, you will be a founding member of our GTM Strategy & Operations team where you will own the buildout of the marketing operations function from the ground up.
- •You will own the systems, workflows, data, and operating infrastructure that enable marketing to scale.
- •Key Responsibilities Build and administer the marketing automation platform and other marketing technology stack.
- •Build scalable processes for campaign ops, lead management, lifecycle programs, attribution, etc.
- •Create clear documentation, governance, and measurement standards for the marketing ecosystem.
- •Own all the definitions and technical implementation of marketing-related data structures and metrics.
- •Build the operational foundation for product-led growth, including user journeys, lifecycle workflows, product signals, and marketing activation.
- •Requirements 5+ years of experience in Marketing Operations or a related function.
- •Strong hands-on administration experience with Marketo or HubSpot.
- •Strong understanding of demand generation, lifecycle marketing, campaign operations, and marketing funnel measurement.
- •Experience administering and operationalizing Salesforce CRM.
- •A technical mindset and the ability to learn and use new technologies quickly.
Required skills
MarketoHubSpotSalesforceGDPRDemand GenerationMarketing Analytics
Domain expertise
martech
Tech stack
MarketoHubSpotSalesforceGDPR