Content Marketing Manager
HandoffConstruction Technology company
Austin, United StatesManager
Initialized Capital
Afore Capital
Y Combinator
Greycroft Capital
Nemetschek Group
Masco Corporation
Marketing
About the role
TL;DR
Build and own content strategy, driving growth through SEO and multi-channel content.
- •Handoff is seeking a Content Marketing Manager to build and own the company's content strategy, driving scalable growth across SEO and other channels.
- •This role involves translating user insights into compelling content across various platforms.
- •Key Responsibilities Build and own Handoff’s content strategy, from ideation to execution and performance tracking.
- •Develop a repeatable content playbook that drives scalable growth across SEO and other channels.
- •Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks.
- •Create and adapt content across blog, website, email (lifecycle), and social.
- •Establish clear KPIs and reporting to measure content performance and inform decisions.
- •Requirements 5–7+ years of experience in content marketing or content strategy roles, ideally in B2B SaaS or high-growth startups.
- •Proven track record of building and scaling content strategies or playbooks that drive measurable growth.
- •Strong copywriting skills, with the ability to produce and evaluate high-quality written content.
- •Hands-on experience creating and adapting content across multiple channels.
- •Deep understanding of SEO, including keyword research, clustering, and tools like SEMrush or Ahrefs.
Required skills
Content MarketingSEOCopywritingGoogle AnalyticsGA4NotionSlack
Nice-to-have skills
Product Marketing
Domain expertise
productivitydeveloper-tools
Benefits & perks
Competitive Salary + Equity, Unlimited Paid Time Off (PTO), 401(k), Medical, Dental & Vision Insurance, Life & Disability Insurance, Flexible Spending Account (FSA), Dependent Care FSA (DC FSA), Top-Notch Equipment, Team Offsites
Tech stack
SEOGoogle AnalyticsGA4NotionSlack