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Strategist, Growth Marketing
Bespoke PostSubscription Box company
New York, United StatesMid
500 Global
NewSpring Capital
Savano Capital Partners
Second Alpha
Walden Venture Capital
Great Oaks Venture Capital
Marketing
About the role
TL;DR
Drives growth marketing strategies for Bespoke Post and Halfday.
- •We're hiring a Marketing Strategist who will sit across both Bespoke Post and Halfday.
- •You'll drive the day-to-day campaign strategy and management across all acquisition channels.
- •Key Responsibilities Drive Paid Social Growth.
- •Oversee Paid Search Agency.
- •Develop Landing Pages.
- •Integrate Attribution & Incrementality.
- •Build Out Tactical Testing Agenda.
- •Report, Forecast, and Align.
- •Identify Creative Needs.
- •Collaborate on social & influencers.
- •Requirements 2-4 years in DTC growth/performance marketing with proven ownership of $2M+ annual budgets and full-funnel strategy.
- •Deep hands-on expertise with Meta and Google.
- •Familiarity with Shopify to merchandise and build landing pages, configure offers/discounts/bundles, and partner with dev team on CVR optimization opportunities.
- •Strong attribution/incrementality toolkit (e.g., geo experiments, holdouts, MMM/modeled attribution, platform lift studies) and the judgment to balance precision with speed.
- •Analytical rigor: Excel/Sheets proficiency, Shopify analytics; comfort building dashboards and turning ambiguity into clear decisions.
- •Proven ability to use AI for measurable efficiency gains, task automation, website/tool prototyping, or accelerating execution.
- •Cross-functional collaboration: You've worked with multiple teams (Creative, Product, Merchandising, etc.) in order to build and deliver on go-to-market plans.
- •Bias to action and owner mindset.
- •You'll roll up your sleeves and also manage agencies/partners to outcomes.
Required skills
Growth MarketingA/B TestingProduct Analytics
Domain expertise
ecommerceretail
Tech stack
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