Senior Specialist, Demand Generation
MiroVisual Collaboration company
London, United KingdomSenior
Accel
ICONIQ Growth
Dragoneer Investment Group
GIC
Scale Venture Partners
Atlassian
MarketingNew
About the role
TL;DR
Owns execution and optimization of lifecycle, ABM, and nurture programs for pipeline growth.
- •As a Senior Specialist, Demand Generation, you will own the execution and optimization of lifecycle, ABM, and nurture programs that drive pipeline growth.
- •You will design and scale campaigns across acquisition, nurture, activation, and expansion, with a focus on improving engagement and conversion efficiency across target accounts.
- •Key Responsibilities Build and optimize lifecycle programs for Enterprise customers and prospects.
- •Own experimentation across lifecycle programs, defining hypotheses and running A/B tests.
- •Partner with Campaigns, Design, and Content teams to translate broader campaign narratives into effective lifecycle executions.
- •Partner with regional and field teams to develop and scale personalized ABM playbooks.
- •Build and maintain lifecycle infrastructure in Marketo.
- •Requirements 6+ years of Lifecycle Marketing, Demand Generation or ABM experience in Enterprise B2B environments. 1+ year of hands-on experience with Marketo and Salesforce.
- •Proven track record of building and optimizing lifecycle programs that drive measurable engagement and conversion.
- •Strong understanding of segmentation, personalization, and end-to-end customer journey design.
- •Demonstrated ability to apply AI tools and workflows to improve efficiency and conversion outcomes.
Required skills
Demand GenerationMarketoSalesforceA/B Testing
Domain expertise
martech
Benefits & perks
equity, wellbeing benefit, WFH equipment allowance, Learning & Development stipend
Tech stack
MarketoSalesforceExcelPowerPointGoogle AnalyticsGA4Looker StudioWorkdayGreenhouseLeverGitLinuxJiraConfluence
