Growth Marketing Director
Ethos LifeLife Insurance company
Remote$150,000 - $266,000Director
Sequoia Capital
Accel
Google Ventures
Goldman Sachs
General Catalyst
SoftBank
Marketing
About the role
TL;DR
Lead paid marketing for new DTC products at Ethos.
- •As the Growth Marketing Director at Ethos, you will lead paid marketing for all of our new DTC products.
- •Key Responsibilities New DTC Product Ownership: Lead paid marketing for all of our new DTC products.
- •Autonomous Execution: Run the paid program for new products with strategic input from leadership.
- •Cross-Channel Strategy: Lead the cross-channel strategy for new products across Meta, Search, YouTube, TikTok, and other paid channels.
- •Requirements Proven Track Record: Demonstrated success in-house at a high-growth, direct response B2C startup.
- •Deep Paid Marketing Experience: Minimum of 10 years in paid marketing.
- •Strategic Judgment: You make sound calls without needing to escalate every decision.
Required skills
Growth MarketingDigital MarketingPerformance MarketingMarketing AnalyticsSEMContent Marketing
Domain expertise
insurtech
Benefits & perks
equity