Associate Director, Paid Social
DirectivePerformance Marketing company
United States$100,000 - $135,000Director
Marketing
About the role
TL;DR
Lead a team of social media strategists, driving excellence in B2B paid social campaigns.
- •Directive Consulting is seeking an Associate Director of Paid Social to lead a team of social media strategists.
- •This role is crucial for shaping both the company's product and culture within the fast-growing Communications team, focusing on innovative B2B social media marketing strategies.
- •Key Responsibilities Lead and mentor a pod of up to 8 Social Media Strategists, setting the tone for excellence.
- •Set client engagement goals and ensure adherence to best practices and the company's methodology for Social Advertising.
- •Break down barriers for campaign approvals and support strategists in earning client "yeses".
- •Proactively identify and address roadblocks in 1x1 conversations with strategists.
- •Build structure, create cadences, and empower the team through clear communication and expectation setting.
- •Requirements 4+ years of experience at a performance/digital marketing agency (B2B preferred). 2+ years of people management experience.
- •Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads and Meta.
- •Proficiency in advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, and 6Sense.
- •Ability to analyze campaign performance data using tools like Google Analytics and Excel for data-driven optimization.
Required skills
Google AnalyticsGA4ExcelPerformance MarketingSocial Media MarketingB2B Sales
Domain expertise
consultingmartech
Benefits & perks
Medical, Dental, Vision, Disability insurance, Life insurance, 100% employer-paid health plan for employee, 50% employer contribution for dependents, Mental health support, Physical therapy, Virtual workouts, Primary and virtual care membership, Unlimited PTO, Paid Company Holidays, Birthday Off, End of Year Recharge, Paid Parental Leave, 401(k) with company match, Annual bonus, Company-wide Retreat
Tech stack
Google AnalyticsGA4Excel