Lifecycle Director
PolymarketPrediction Markets company
New York, United StatesDirector
Founders Fund
General Catalyst
Polychain
Intercontinental Exchange
ParaFi
Marketing
About the role
TL;DR
Owns customer journey strategy, roadmap, and commercial outcomes for Polymarket's lifecycle marketing.
- •The Growth team at Polymarket is building out a Customer Marketing function from the ground up, and lifecycle is central to that bet.
- •We're hiring a Lifecycle Director who will own the customer journey end-to-end, set the strategy, define the roadmap, and be accountable for the commercial outcomes that come out of it.
- •Key Responsibilities Own the strategic roadmap for an assigned lifecycle stage, from goal-setting to execution oversight to results.
- •Design customer journeys, messaging strategy, and engagement cadence across email, push, and SMS.
- •Partner with data and martech teams to instrument flows and ensure clean measurement.
- •Build a structured test-and-learn program for your lifecycle stage.
- •Pull and analyze performance data regularly, connecting lifecycle metrics directly to retention curves, reactivation revenue, and LTV impact.
- •Requirements 5 or more years in CRM, lifecycle, or retention marketing, with direct ownership of a customer lifecycle stage and measurable commercial outcomes.
- •Demonstrated ability to connect lifecycle tactics to business outcomes (retention curves, LTV).
- •Experience directing execution talent in a shared or matrixed environment.
- •A track record of structured experimentation.
- •Strong written communication skills.
Required skills
Email MarketingProduct MarketingGrowth MarketingMarketing AnalyticsA/B TestingCustomer OnboardingCustomer Success
Domain expertise
cryptomartech
Benefits & perks
Competitive salary & equity, Unlimited PTO, Full Health, Vision, & Dental coverage, 401k match, Hardware setup: new MacBook Pro, big display, & accessories
Tech stack
PythonJavaScriptSQLEmail Marketing