Demand Generation
SentCommunication Platform company
New York, United StatesMid
Bessemer Venture Partners
Companyon Ventures
Next Wave NYC
Urban Innovation Fund
CP Overture
Marketing
About the role
TL;DR
Drive demand generation for a messaging API infrastructure company, owning the full funnel from signup to production.
- •Sent is an infrastructure for sending A2P messages across SMS, WhatsApp, and RCS through a single unified API.
- •We are hiring a Demand Gen expert to build the engine that turns Sent's growing developer mindshare into signups, activated accounts, and real pipeline.
- •Key Responsibilities Run a structured growth experimentation cadence: form hypotheses, ship tests across landing pages, onboarding, pricing, and paid creative, read the results honestly, and double down on what wins.
- •Own the self-serve activation funnel end to end: signup → first API call → first production send.
- •Instrument it, find where developers drop off, and write the experiments that fix it.
- •Partner closely with DevRel to turn technical content, demos, talks, and community presence into distribution and demand, and build the measurement to show what's landing.
- •Engage credibly in the developer ecosystem, Hacker News, X, Reddit, Discord, GitHub, dev newsletters and podcasts, and turn that engagement into repeatable acquisition channels.
- •Own full-funnel demand across paid (search, social, podcast/newsletter sponsorships), SEO, lifecycle, and events, building repeatable systems and growth loops rather than one-off campaigns.
- •Requirements At least 4 years in demand generation or growth marketing, with experience owning a funnel or a number end to end, ideally at a developer-first, API, or infrastructure company.
- •You've carried a pipeline or self-serve revenue target and hit it, and you can show which experiments got you there.
- •Experience working alongside DevRel or developer marketing, and a real feel for the developer ecosystem, how communities behave, what earns credibility, and what gets you ignored.
- •Deeply technical skillset is expected.
- •Experimentation rigor: you think in hypotheses and growth loops, you can design a clean test, and you know when a result is real versus noise.
Required skills
Demand GenerationSQLPythonJavaScriptGrowth MarketingPerformance MarketingA/B TestingProduct Marketing
Domain expertise
developer-toolstelecom
Benefits & perks
Meaningful equity with high growth potential, Top-tier medical, dental, vision fully covered, 401(k) with 100% match up to 4%, Unlimited PTO, Beautiful NYC workspace with daily meals and unlimited snacks, New MacBook Pro + Apple Studio Display, Wellhub Gold or Equinox membership stipend
Tech stack
PythonJavaScriptSQLBashNode.jsReactREST APIGoogle AnalyticsGA4Excel
