Account Based Marketing (ABM) Manager
SonarSourceStatic Code company
Austin, United StatesManager
General Catalyst
Insight Partners
Advent International
Permira
Fongit
Marketing
About the role
TL;DR
Manage ABM strategy and execution for enterprise accounts to drive pipeline and expansion.
- •Sonar is seeking an experienced Account-Based Marketing (ABM) Manager to own the strategy, execution, and measurement of ABM programs for their most strategic enterprise accounts.
- •This role is crucial for driving pipeline acceleration and expansion within key customer accounts.
- •Key Responsibilities Define and execute ABM strategy across one-to-one, one-to-few, and one-to-many tiers.
- •Build and optimize multi-channel personalized campaigns using paid media, email, and content.
- •Align marketing and sales teams through co-developed account plans and coordinated outreach.
- •Leverage intent and engagement data to identify and prioritize target accounts.
- •Measure and report on ABM impact, including account engagement, pipeline contribution, and ROI.
- •Requirements 5+ years of B2B marketing experience, with a focus on ABM or demand generation.
- •Proven track record of planning and executing successful ABM programs.
- •Hands-on experience with ABM and intent platforms (e.g., 6sense, Demandbase).
- •Strong analytical skills for data interpretation, optimization, and reporting.
- •Experience partnering closely with sales and SDR teams.
Required skills
Account ManagementDemand GenerationSalesforceB2B SalesContent MarketingDigital MarketingMarketing Analytics
Nice-to-have skills
Product Marketing
Domain expertise
developer-toolsai
Tech stack
Salesforce