About the role
TL;DR
Lead high-impact, multi-workstream brand campaigns from concept to launch.
- •Duolingo’s Brand Campaigns team builds culture-first ideas that make our brand famous and drive business results.
- •We’re hiring a Brand Campaigns Director to lead high-impact, multi-workstream campaigns from concept to launch, uniting Brand Marketing, Brand Studio/Creative, Growth, Product, PR/Comms, regional marketers, and external partners.
- •Key Responsibilities Formulate Campaign Brand Strategy: Translate macro brand positioning and long-term company goals into actionable, strategically sound creative briefs and overarching thematic campaign platforms.
- •Uncover Consumer & Market Insights: Partner with research and strategic insights teams to deep-dive into consumer behaviors, audience segmentation, competitive landscapes, and cultural shifts, converting data into inspiring briefs that spark viral creative concepts.
- •Own end-to-end strategy and execution for Tier 0–2 brand campaigns and partnerships, from business case and brief through creative development, production, launch, reporting, and retro.
- •Requirements 10+ years leading integrated brand campaigns for world-class consumer brands or companies.
Required skills
Brand MarketingCross-functional LeadershipProject Management
Domain expertise
edtech