Director, Digital Marketing
MagicSchoolAI & company
RemoteDirector
Valor Equity Partners
Bain Capital Ventures
Adobe Ventures
Atreides Management
Smash Capital
Range Ventures
MarketingNew
About the role
TL;DR
Lead digital marketing strategy, paid and organic growth, and team for an AI platform for teachers.
- •WHO WE ARE: MagicSchool is the premier generative AI platform for teachers.
- •We're just over 2 years old, and more than 7 million teachers from all over the world have joined our platform.
- •Join a top team at a fast growing company that is working towards real social impact.
- •Make an account and try us out at our website and connect with our passionate community on our Wall of Love.
- •MagicSchool is looking for a Director of Digital Marketing with deep experience in performance marketing to own our paid and organic digital growth strategy and build the team and systems to scale it.
- •You will set the direction for how we reach two audiences: teachers who sign up and use MagicSchool every day, and the schools and districts that partner with us.
- •You will decide how the paid media budget is allocated across channels, and be accountable for metrics such as blended CAC, pipeline, and activations.
- •You are a player-coach: strategic first, and close enough to the work to know what great looks like.
- •Responsibilities include planning and executing a holistic website strategy and roadmap, and shaping our lifecycle and email programs in collaboration with marketing operations.
- •You will set the strategy, roll up your sleeves to optimize campaigns and channels, and manage a small team of contractors and agency partners to deliver results you can measure.
- •You will report to the Chief Marketing Officer and work closely with Sales, Customer Success, and Product.
- •Responsibilities Set the digital marketing strategy and annual plan across B2C acquisition and B2B demand generation, and own the budget, forecasting, and channel allocation.
- •Own paid acquisition performance across search, paid social, and display, driving efficient B2C signups and B2B pipeline while balancing volume, quality, and cost.
- •Define the metrics framework (CAC, LTV, payback period, pipeline contribution, activation) and be accountable for hitting targets.
- •Build and lead the team: hire, develop, and set structure for our paid digital agency and contractors so that performance is clear, consistent, and strong.
- •Own the experimentation roadmap across paid, web, and lifecycle, including where to place bets and when to scale or cut.
- •Own the website strategy and roadmap with a focus on conversion rate optimization, including automated A/B testing and publishing in Webflow.
- •Oversee lifecycle and email marketing strategy in partnership with marketing operations to improve activation and retention.
- •Partner with the CMO, Sales, Product, and CS on planning, forecasting, and goals.
- •Present performance and recommendations to executive leadership.
- •Qualifications, Competencies, and Skills Data fluency: You analyze performance data with ease and explain what it means and what to do next in plain language.
- •Ownership: You take full accountability for results and drive work from idea through execution.
- •Collaboration: You work well across marketing, sales, product, and customer success.
- •Coachability: You welcome feedback, apply it quickly, and keep raising the bar for yourself and your team.
- •Comfort with ambiguity: You make sound decisions with incomplete information and adjust as you learn.
- •Mission alignment: You care about improving education through technology.
- •Required Experience Director-level experience managing a multi-million dollar marketing budget.
- •Several years of hands-on and managerial experience in search engine marketing (Google Ads and Bing Ads), with a record of ROI-positive campaigns across global markets.
- •Deep experience running paid social campaigns, especially on Meta and LinkedIn.
- •A proven ability to drive both B2C user acquisition and B2B demand generation.
- •Experience managing web developers and overseeing website strategy.
- •Nice to have: experience with Iterable or a similar lifecycle email platform, Webflow (including automated A/B testing and CMS publishing), reporting tools such as Looker, Metabase, Amplitude, or HockeyStack, a background in edtech or mission-driven SaaS, and experience briefing and managing creative production for paid campaigns.
- •Why Join Us? Work on cutting-edge AI technology that directly impacts educators and students.
- •Join a mission-driven team passionate about making education more efficient and equitable.
- •Flexibility of working from home, while fostering a unique culture built on relationships, trust, communication, and collaboration with our team
- •no matter where they live.
- •For full time employees: Unlimited time off to empower our employees to manage their work-life balance.
- •We work hard for our teachers and users, and encourage our employees to rest and take the time they need.
- •Choice of employer-paid health insurance plans so that you can take care of yourself and your family.
- •Dental and vision are also offered at very low premiums.
- •Every employee is offered generous stock options, vested over 4 years. 401k match & monthly wellness stipend.
- •Our Values: Educators are Magic: Educators are the most important ingredient in the educational process
- •they are the magic, not the AI.
- •Trust them, empower them, and put them at the center of leading change in service of students and families.
- •Joy and Magic: Bring joy and magic into every learning experience
- •push the boundaries of what’s possible with AI.
- •Community: Foster community that supports one another during a time of rapid technological change.
- •Listen to them and serve their needs.
- •Innovation: The education system is outdated and in need of innovation and change
- •AI is an opportunity to bring equity, access, and serve the individual needs of students better than we ever have before.
- •Responsibility: Put responsibility and safety at the forefront of the technological change that AI is bringing to education.
- •Diversity: Diversity of thought, perspectives, and backgrounds helps us serve the wide audience of educators and students around the world.
- •Excellence: Educators and students deserve the best
- •and we strive for the highest quality in everything we do.
Required skills
Performance MarketingSEMDemand Generation
Domain expertise
edtechai
Benefits & perks
Unlimited time off, Health insurance, Dental insurance, Vision insurance, Stock options, 401k match, Wellness stipend