Associate Director, Paid Social
DirectivePerformance Marketing company
Canada$100,000 - $135,000 USDDirector
Marketing
About the role
TL;DR
Lead a team of paid social strategists, driving innovative campaigns for B2B clients.
- •Directive Consulting is seeking a talented Associate Director of Paid Social to lead their fast-growing Communications team.
- •This role involves managing a team of social media strategists and driving innovative paid social media strategies for enterprise B2B clients.
- •Key Responsibilities Lead a pod of up to 8 Social Media Strategists, setting the tone for excellence.
- •Set goals for each client engagement and ensure adherence to best practices and methodology.
- •Break down barriers to campaign approval and support strategists in earning client "yeses".
- •Proactively identify and address roadblocks in 1x1 conversations with strategists.
- •Empower the team through clear communication and expectation setting, acting as a leader, not just a manager.
- •Requirements 4+ years of experience in performance/digital marketing agency, preferably B2B. 2+ years of people management experience.
- •Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads and Meta.
- •Proficiency in advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, and 6Sense.
- •Strong understanding of paid social principles, including ICP research, ad copywriting, bid management, and campaign optimization.
Required skills
Social Media MarketingPerformance MarketingB2B SalesGoogle AnalyticsGA4Excel
Domain expertise
consultingmartech
Benefits & perks
Medical, Dental, Vision, Disability insurance, Life insurance, Mental health support, Physical therapy, Unlimited PTO, Paid Company Holidays, Birthday Off, End of Year Recharge, Paid Parental Leave, 401(k) with company match, Annual bonus, Company-wide Retreat
Tech stack
Google AnalyticsGA4Excel