Account Strategist, Commerce
DirectivePerformance Marketing company
United StatesSenior
Sales & Account Management
About the role
TL;DR
Strategic lead on B2B commerce accounts, driving strategy and performance.
- •The Strategist, Shopping & Marketplace owns the strategy and performance of Directive Commerce's two highest-impact practice areas: Shopping (feed-driven Google and Bing) and Marketplace (Amazon Seller Central, Vendor Central, and emerging B2B marketplaces like Shopify).
- •Key Responsibilities Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors Diagnose channel architecture before recommending tactics: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales) Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage Requirements Strong understanding of B2B commerce and marketplace strategies Experience with feed management and B2B marketing tactics Ability to translate channel performance into business outcomes Excellent communication and client management skills Proactive problem-solving and strategic thinking
Required skills
B2B SalesAccount ManagementStrategic Planning
Domain expertise
ecommerce