Associate Director, Programmatic
DarkroomCreator E-commerce company
New York, United StatesDirector
Marketing
About the role
TL;DR
Build and lead Darkroom's programmatic media capability.
- •We are hiring an Associate Director, Programmatic to build and lead Darkroom's programmatic capability inside the Paid Media function.
- •This role requires expertise in programmatic media across various channels.
- •Key Responsibilities Build Darkroom's programmatic media capability across key channels.
- •Lead strategy, planning, activation, optimization, and measurement for programmatic campaigns.
- •Serve as the internal subject matter expert for various programmatic channels.
- •Develop test plans that connect programmatic investment to business outcomes.
- •Partner with Analytics and Growth Strategy to drive results.
- •Requirements Senior programmatic strategist with hands-on experience.
- •Experience with Amazon DSP, streaming video, CTV, OLV, and broader programmatic channels.
- •Ability to flex into Paid Social execution when programmatic work is light.
- •Strong hands-on media skill set.
- •Partner closely with Paid Social, Paid Search, Creative, Growth Strategy, and Analytics.
Domain expertise
adtech