Head of Growth Marketing and Lifecycle
LeapsomePeople Enablement company
Berlin, GermanyDirector
Insight Partners
Creandum
Visionaries Club
Marketing
About the role
TL;DR
Lead global growth marketing and lifecycle strategies for Leapsome.
- •Leapsome is looking for a Head of Growth & Lifecycle to architect and lead the engine behind our next stage of global expansion.
- •Reporting to the VP of Marketing, you will join the Marketing Leadership Team to own the strategy and execution of our high-stakes demand engine.
- •Key Responsibilities Architect the AI-augmented Growth Engine: Reimagine marketing for the AI era by building automated, scalable growth loops across our entire tech stack to supercharge efficiency, velocity, and ROI.
- •Own the Revenue & Pipeline Mandate: Take full accountability for the predictable delivery of Sales Accepted Opportunities (SAOs) and qualified pipeline.
- •You will lead our high-stakes demand engine that fuels our global sales organization.
- •Design Market-Focused GTM: Lead go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness and measurable revenue success in a competitive space.
- •Master the Full Buyer Journey: Bridge the gap between initial acquisition and customer expansion.
- •You will build lifecycle programs that unlock upsell opportunities and drive long-term platform adoption.
- •Partner for GTM Excellence: Collaborate closely with Sales, Product, and Customer Success to align marketing initiatives with roadmap priorities.
- •Requirements Strategic and hands-on marketing leader based in Berlin.
- •High-output, low-ego operator who leads with clarity, urgency, and empathy.
- •High agency required to materially shift the growth trajectory of a category-defining company across North America and EMEA.
- •Bullish on the potential of AI to enhance human creativity and efficiency.
- •Constantly researching and experimenting with new ways to integrate technology to drive superior, self-optimizing results.
Required skills
Growth MarketingPerformance MarketingProduct Marketing
Domain expertise
hrtech
Tech stack
Growth MarketingPerformance MarketingProduct Marketing
