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Sr. Customer Engagement Marketing Manager
PointClickCareEHR for company
United StatesManager
Dragoneer Investment Group
Hellman & Friedman
JMI Equity
Marketing
About the role
TL;DR
Develop and execute customer engagement strategies to drive product adoption and advocacy.
- •PointClickCare is seeking a Sr.
- •Customer Engagement Marketing Manager to develop and execute strategies that foster customer engagement and advocacy.
- •This role is crucial in driving customer success and product adoption within the healthcare technology sector.
- •Key Responsibilities Develop strategic planning and execute programs for customer engagement, including nurture programs and online community best practices.
- •Collaborate with cross-functional teams to align engagement strategy with sales and marketing goals, leveraging customer channels to amplify campaigns.
- •Drive active community participation, manage content, moderate conversations, and enforce rules of engagement.
- •Gather, interpret, and analyze program data to provide insights and recommendations for program optimization and churn reduction.
- •Innovate and implement ideas to grow online communities, drive engagement, and expand reach across market segments.
- •Requirements 6+ years of B2B marketing experience in SaaS/Healthcare with proven success in Online Community administration and user group management.
- •Strong strategic problem-solving abilities and thought leadership for cross-functional teams.
- •Ability to prioritize, maintain urgency, and focus on KPIs and success metrics.
- •Strategic thinking, relationship-building, flexibility, exceptional communication, and a highly collaborative spirit.
Required skills
Community ManagementCRMEmail MarketingSocial Media Marketing
Nice-to-have skills
Product MarketingDemand Generation
Domain expertise
healthtechmartech
