Senior Account Based Marketing Manager
Culture AmpEmployee Experience company
Chicago, United States$122,200 - $139,000 USDSenior
Salesforce Ventures
Felicis Ventures
Index Ventures
Sequoia Capital China
TDM Growth Partners
Blackbird Ventures
Marketing
About the role
TL;DR
Lead and scale multi-tiered Account-Based Marketing strategies to drive revenue growth.
- •The Senior Account-Based Marketing Manager will strategically lead and scale Culture Amp's multi-tiered ABM strategies.
- •This role is responsible for architecting, executing, and optimizing full-funnel demand generation programs to drive revenue growth.
- •Key Responsibilities Define, develop, and lead the overarching ABM program for global upper Commercial & Enterprise segments.
- •Architect and execute multi-tiered ABM strategies, including 1:Few and 1:Many campaigns.
- •Serve as the global super-user and strategic marketing owner of the 6sense platform.
- •Partner closely with Sales and Regional Marketing Leads to align ABM programs with sales goals.
- •Oversee the creation of bespoke content and high-impact messaging tailored to specific target accounts.
- •Requirements Proven track record of designing, building, and scaling comprehensive ABM programs that drive ARR and customer expansion. 6+ years of marketing experience, with a heavy emphasis on demand generation, enterprise campaigns, or vertical marketing. 3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment.
- •Sophisticated global mindset with the ability to navigate cross-cultural nuances and manage international stakeholder relationships.
- •Analytical capabilities and experience translating complex datasets into executive-ready reports.
Required skills
Demand GenerationAccount ManagementB2B SalesSalesforceMarketoHubSpotProduct MarketingGrowth MarketingRevenue Operations
Nice-to-have skills
Looker
Domain expertise
martechproductivity
Benefits & perks
Equity, Learning programs, Quarterly refresh days, Extended end-of-year break, Monthly allowance, Inclusive parental leave, MacBook and budget for home workspace, Five annual social impact days, Medical insurance
Tech stack
LookerSalesforceHubSpotMarketo