Demand Gen Lead
ConsoleIT Service company
San Francisco, United StatesSenior
Thrive Capital
DST Global
Marketing
About the role
TL;DR
Build and optimize demand generation strategies to drive pipeline and revenue.
- •As Console's Demand Gen Lead, you'll build the system that fills the top of our funnel and keeps it moving.
- •You'll define the strategy, run the experiments, and turn what works into repeatable pipeline.
- •Key Responsibilities Own full-funnel growth: Plan, launch, and optimize campaigns across awareness, demand gen, and pipeline acceleration.
- •Run rapid experimentation: Develop and own a structured testing engine across new channels, messaging, creative, landing pages, and funnel improvements.
- •Drive measurable pipeline: Build high-quality leads and opportunities across paid and non-paid channels, optimizing for CAC, conversion, and velocity.
- •Analyze and report impact: Surface insights, build hypotheses, and make data-backed recommendations to guide strategy.
- •Partner closely with Sales and GTM leadership: Ensure leads are worked effectively and feedback loops between Marketing and Sales stay tight.
- •Requirements 4-8 years in B2B SaaS growth, demand gen, or performance marketing (early-stage and high-growth strongly preferred).
- •Proven ability to design and ship full-funnel campaigns across multiple channels.
- •Strong analytical rigor: comfortable pulling data, interpreting funnel performance, and making fast decisions.
- •Creative problem-solver who can generate test ideas and turn successful experiments into scalable playbooks.
- •High ownership, comfortable with ambiguity, and motivated by impact over process.
- •Experience with attribution, funnel instrumentation, and experimentation frameworks (GA4, GTM, SQL a plus).
- •Prior people management experience is a plus, but not required.
- •We’re especially interested in candidates who have demonstrated strong ownership, mentorship, and leadership potential.
Required skills
Demand GenerationGrowth MarketingPerformance MarketingA/B TestingGA4Go-to-MarketSQL
Nice-to-have skills
Product MarketingSEOContent MarketingSocial Media MarketingMarketing Analytics
Domain expertise
fintech
Benefits & perks
Comprehensive health, dental, and vision insurance, Unlimited PTO, 401(k), Equity, Meals provided daily in office