Lifecycle Marketing Manager
ConsensysDeFi Infrastructure company
Remote$115,000 - $162,000 USDManager
Temasek
SoftBank Vision Fund 2
Microsoft
ParaFi Capital
Anthos Capital
Sound Ventures
Marketing
About the role
TL;DR
Manage and execute lifecycle marketing campaigns across Consensys products to drive user value and business growth.
- •Consensys is seeking a Lifecycle Marketing Manager to join their Growth Marketing team.
- •This role will be responsible for setting the strategy and executing lifecycle campaigns across all Consensys products, focusing on personalization to drive value for customers and the business.
- •Key Responsibilities Oversee the lifecycle strategy across Consensys' product offering.
- •Determine channel and messaging throughout a user's lifecycle (new user education, activation, engagement, retention).
- •Manage lifecycle campaigns end-to-end, from strategy to measurement.
- •Develop and execute an experimentation roadmap across lifecycle channels.
- •Requirements 4-8 years of experience in lifecycle marketing.
- •Proven track record of building lifecycle user journeys from the ground up for large userbases.
- •Experience with CEP systems such as Braze.
- •Familiarity with marketing and analytical tools like Segment, Mixpanel, and Preset.
- •Self-starter, data-driven, results-oriented, and customer-obsessed.
Required skills
Growth MarketingProject ManagementA/B TestingCustomer OnboardingProduct MarketingMarketing Analytics
Domain expertise
cryptodeveloper-tools
Tech stack
PythonJavaScriptTypeScriptReactNode.jsAWS