Head of Field and Events
CoderCloud Development company
United StatesDirector
Redpoint Ventures
Uncork Capital
GGV Capital
Founders Fund
Georgian
Capital Factory
Marketing
About the role
TL;DR
Lead Coder's field and events strategy to drive pipeline and revenue.
- •Coder is seeking a Head of Field and Events to lead their in-person marketing strategy, focusing on brand, narrative, and customer engagement.
- •This player-coach role involves setting strategy, executing programs, and eventually building and leading a team.
- •Key Responsibilities Develop and execute field and events strategy aligned with pipeline and revenue targets.
- •Manage third-party events, including selection, sponsorship negotiation, and on-site execution.
- •Create and run Coder's owned events, such as executive dinners and workshops.
- •Design regional field programs in collaboration with sales to generate pipeline.
- •Own events-sourced and influenced pipeline, tracking spend and reporting ROI.
- •Requirements 7+ years in field marketing, events, or demand generation, preferably in B2B software.
- •Proven track record of running events that sourced pipeline, with a focus on measurable results.
- •Ability to both strategize and execute hands-on, with strong project management skills.
- •Comfort with data, CRM, and marketing automation tools, with a focus on pipeline and ROI metrics.
Required skills
Demand GenerationProject ManagementSalesforceMarketoExcelPowerPointPipeline ManagementRevenue Operations
Nice-to-have skills
Product Marketing
Domain expertise
developer-toolsaiproductivity
Tech stack
PythonJavaScriptSQLBashNode.jsReactAWSDockerKubernetesCI/CDGitLinuxJiraConfluenceSalesforceMarketoExcelPowerPoint