Founding Head of GTM
CleraIndustrial Electrification company
San Francisco, United StatesLead
Marketing
About the role
TL;DR
Owns go-to-market strategy and brand positioning for an early-stage AI startup.
- •An early-stage ambient AI startup is hiring a Founding Head of GTM to own go-to-market strategy and brand positioning.
- •You will design the funnel, craft the narrative, and execute the beta-to-launch plan for a category-defining product.
- •Key Responsibilities Own GTM strategy end-to-end, including funnel design, launch phases, and channel mix.
- •Build brand narrative, voice, and positioning from scratch.
- •Construct and iterate on a beta acquisition funnel, measuring conversion by channel.
- •Direct and coach others touching GTM or marketing in a player/coach capacity.
- •Build a repeatable GTM and brand playbook for scaling post-launch.
- •Requirements 3+ years owning GTM execution and brand/positioning end-to-end for a startup launch.
- •Demonstrated ability to build and optimize multi-channel beta-to-launch acquisition funnels.
- •Proven experience developing brand narrative, positioning, and voice from scratch.
- •Experience as a 0->1 hire in high ambiguity, early-stage environments.
- •Hands-on execution across founder-led outreach, KOL activation, community platforms, and product launch venues.
Required skills
Go-to-MarketBrand MarketingProduct MarketingCommunity Management
Nice-to-have skills
Product-Led Growth
Domain expertise
aiproductivity
Benefits & perks
Equity, Competitive cash salary