Founding Marketer
CleraIndustrial Electrification company
San Francisco, United States$80,000 - $125,000 USDLead
Marketing
About the role
TL;DR
Founding Marketer to build brand, social, community, and go-to-market for a consumer hardware company.
- •Clera is seeking a Founding Marketer to build its brand from the ground up for a Y Combinator-backed consumer hardware company developing a wearable device in the emotional intelligence space.
- •This is the first dedicated marketing hire, with full end-to-end ownership across brand, social, community, and go-to-market, with the expectation to grow into leading the marketing organization.
- •Key Responsibilities Own all marketing end-to-end: brand identity, social presence, communications, and consumer launch strategy.
- •Build and grow the brand's social media presence and community.
- •Develop and execute influencer and creator partnership programs.
- •Lead go-to-market planning and execution for the wearable device launch.
- •Establish the foundations of a marketing org, including processes and playbooks.
- •Requirements 2-3+ years of hands-on marketing experience in consumer hardware wearables.
- •Deep expertise in social media and community management for consumer brands.
- •Demonstrated experience building influencer and creator partnerships.
- •Proven ability to lead and scale a marketing org from a founding stage.
- •Hands-on, scrappy operator mentality.
- •Strong consumer taste and intuition.
- •Based in the San Francisco Bay Area and able to work on-site in San Francisco.
Required skills
Brand MarketingSocial Media MarketingCommunity ManagementProduct MarketingGo-to-Market
Domain expertise
healthcareretail
Benefits & perks
Equity
Tech stack
GitLinuxFigmaGoogle AnalyticsGA4Looker StudioWorkdayGreenhouseLeverMarketoSlackAsanaLinearMonday.comAirtable