VP of Growth
BloomNo-code/Low-code Mobile company
Remote$225,000 - $275,000Director
Y Combinator
Moonfire
Pioneer Fund
S2S Ventures
Sapienta Venture Capital
MarketingNew
About the role
TL;DR
Lead growth strategy, acquisition, ecommerce, and retention for a direct-to-consumer brand.
- •Seeking an experienced and visionary Vice President of Marketing to lead Poppy & Peonies' next stage of growth.
- •This role is ideal for a senior marketing leader with deep expertise in creative strategy, social media, and brand storytelling.
- •Key Responsibilities Set the overall growth strategy for the business, spanning acquisition, ecommerce, and retention.
- •Own the end-to-end new customer acquisition strategy across all channels.
- •Lead the launch and ongoing scaling of TikTok Shop as an acquisition and commerce channel.
- •Partner closely with and oversee the Director of Retention and Director of Ecommerce.
- •Build a high-performing marketing team and foster a culture of accountability and experimentation.
- •Requirements 15+ years of experience in growth and P&L ownership.
- •Proven track record leading full-funnel growth within a direct-to-consumer, retail, fashion, or lifestyle brand.
- •Deep expertise across paid social, paid search, media buying, and performance marketing strategy.
- •Experience managing a team through directors or senior managers.
- •Strong analytical mindset with the ability to connect data across acquisition, ecommerce, and retention.
Required skills
Growth MarketingPerformance MarketingSocial Media MarketingSEMSEODigital MarketingBrand MarketingContent MarketingStrategic Planning
Domain expertise
ecommerceretail
Benefits & perks
Performance bonus, 4 weeks of paid vacation per year, Health benefits coverage, $250 annual period & menstrual budget, $1,000 annual allowance towards Poppy & Peonies product, $400 home office setup allowance
Tech stack
GitJiraConfluenceGoogle AnalyticsGA4Looker Studio