VP, Integrated Marketing
AssuredProvider Credentialing company
RemoteDirector
Insight Partners
First Round Capital
Kindred Ventures
Bragiel Brothers
MarketingNew
About the role
TL;DR
Lead integrated marketing for named accounts, driving growth and sales alignment.
- •Assured is seeking a VP, Integrated Marketing to build and run the growth engine for their named-account program targeting top US P&C carriers.
- •This role owns the strategy and execution of getting the company's story in front of the right people and managing the marketing-sales relationship.
- •Key Responsibilities Run the end-to-end growth engine, including ABM/PBM, paid, digital, SEO/AEO, events, lifecycle, and web.
- •Own the named-account program, defining and launching person-based plays.
- •Define and manage the marketing-to-sales SLA, ensuring tight handoffs.
- •Build and lead a small, senior, AI-first team.
- •Instrument the motion by scoping the ABM/PBM stack and operating from data dashboards.
- •Requirements 10+ years in growth, demand generation, or integrated marketing, with senior leadership of a named-account/ABM motion.
- •Proven track record building and running ABM/PBM programs against high-value accounts.
- •Fluency across the full integrated marketing stack.
- •Strong operating discipline and ability to measure pipeline by named account.
- •Proven people leadership and ability to multiply a small senior team.
Required skills
Demand GenerationDigital MarketingSEOContent MarketingGo-to-MarketProduct Marketing
Nice-to-have skills
LLMs
Domain expertise
insurtechmartech
Benefits & perks
Competitive Compensation, Equity, Health insurance, Life insurance, Disability insurance, Unlimited PTO, Family Leave, 401(k) Contribution, WFH Benefits, FSAs & HSAs, Team events & Offsites
Tech stack
SEODigital MarketingCRM