Growth Lead - Ukraine
BlaBlaCarShared Mobility company
Kyiv, UkraineSenior
Index Ventures
ISAI
Accel Partners
Cabiedes & Partners
Insight Venture Partners
VNV Global
Marketing
About the role
TL;DR
Drive growth in Ukraine by leading full-funnel initiatives and data-driven experiments.
- •Drive sustainable, data-informed growth across the entire customer lifecycle in Ukraine.
- •Key Responsibilities Lead full-funnel growth initiatives from acquisition to retention.
- •Develop and execute data-driven experiments to identify growth levers.
- •Own key metrics such as CAC, LTV, conversion rates, churn, and engagement.
- •Collaborate with Product and Marketing teams to improve user journeys and messaging.
- •Design and manage multi-channel growth strategies.
- •Requirements 5+ years of experience in growth, performance marketing, or data-driven product marketing.
- •Proven track record of scaling user acquisition and improving retention.
- •Strong analytical mindset and experience with data tools like Tableau.
- •Experience designing and executing A/B tests, marketing experiments, and lifecycle campaigns.
- •Fluent in English and Ukrainian.
Required skills
Growth MarketingPerformance MarketingA/B TestingTableau
Nice-to-have skills
Product MarketingContent MarketingDigital Marketing
Domain expertise
travel
Benefits & perks
Hybrid status, Additional maternity/paternity leave, Financial support for home office equipment, 24 days holidays per year, Local meal plan policy, Public transport compensation, Mental health support, Private health insurance, Personal growth opportunities, Employee Stock ownership plan, Regular team building events