Creative Director
Courtside VenturesSports, Gaming company
New York, United States$200,000.00 - $250,000.00 per yearDirector
Dan Gilbert
WPP
Bruin Sports Capital
David Blitzer
Tony Ressler
Larry Fitzgerald
Marketing
About the role
TL;DR
Lead brand strategy and creative direction to refine and scale Betty's global master brand.
- •Betty is seeking an experienced brand leader to synthesize learnings into a refined global master brand.
- •This role will define a clear, scalable brand framework to ensure consistent brand presence across markets, products, and customer touchpoints.
- •Key Responsibilities Develop brand identity and positioning through tone, storytelling, and visuals.
- •Lead creative campaigns end-to-end, from concept to launch.
- •Build creative systems and templates for scalable on-brand work.
- •Use data and analytics to inform creative briefs and measure brand impact.
- •Partner with growth, product, marketing, and local market leaders.
- •Requirements 10+ years in brand & creative strategy, marketing leadership, or brand architecture roles.
- •Proven ability to synthesize complex brand and research input into actionable frameworks.
- •Strong qualitative and quantitative brand research experience.
- •Exceptional communication and facilitation skills.
- •Demonstrated experience balancing creative vision with operational process and governance.
Required skills
Brand MarketingProduct Marketing
Domain expertise
gamingentertainment-music
Benefits & perks
Competitive salary, Premium Health insurance, Career and skills development opportunities, Fun and collaborative team environment, New modern office space