LiveOps Campaign Specialist (Alberta market)
Courtside VenturesSports, Gaming company
Sofia, BulgariaMid
Dan Gilbert
WPP
Bruin Sports Capital
David Blitzer
Tony Ressler
Larry Fitzgerald
Marketing
About the role
TL;DR
Optimize player experience through campaign execution and data-driven analysis.
- •Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
- •As a Campaign Specialist, you will play an important role in delivering and optimizing the player experience across the player lifecycle, supporting the execution and optimization of player journeys, promotions, events, and feature launches.
- •Key Responsibilities Support the development and execution of promotional, retention, and engagement initiatives.
- •Manage the day-to-day execution of offers, campaigns, events, and Live Ops initiatives.
- •Coordinate the rollout of campaigns, journeys, communications, and product features.
- •Support the planning, execution, and analysis of A/B tests and experimentation initiatives.
- •Monitor key performance indicators, identify performance gaps and opportunities, and recommend optimization actions.
- •Requirements Experience in Live Ops, mobile gaming, social casino, online casino, real-money gaming, CRM, player engagement, or a similar environment.
- •Good understanding of player lifecycle management, retention, engagement, and conversion mechanics.
- •Strong analytical skills with a data-driven mindset.
- •Ability to identify player experience opportunities and translate data into recommendations.
- •Fluent in English with good communication and stakeholder management skills.
Required skills
A/B TestingSQL
Nice-to-have skills
Product MarketingGrowth Marketing
Domain expertise
gaming
Benefits & perks
Competitive salary, Premium Health insurance, Career and skills development opportunities, Fun and collaborative team environment, New modern office space
Tech stack
PythonJavaScriptSQLJiraConfluenceGoogle AnalyticsGA4Looker StudioExcelPowerPoint