Global Customer Marketing Manager
IvaluaSpend Management company
Massy, FranceManager
Tiger Global Management
KKR
Ardian
Hg
Marketing
About the role
TL;DR
Drive customer marketing execution, foster advocacy, and generate revenue within existing accounts.
- •Ivalua is seeking a hands-on Global Customer Marketing Manager to drive customer marketing execution across three geographies.
- •This role involves supporting strategy, planning, and executing campaigns, fostering customer advocacy, and generating revenue within existing accounts.
- •Key Responsibilities Own and execute global nurture and upsell programs, including event engagement and lead management.
- •Support Account-Based Marketing (ABM) strategy and contribute to segment definition and planning.
- •Develop and manage a pipeline of reference customers and advocates.
- •Design and run campaigns to drive cross-sell and upsell within existing accounts.
- •Analyze customer, engagement, and pipeline data to inform decisions and report on program performance.
- •Requirements 6+ years of B2B marketing experience, with a strong focus on customer marketing, advocacy, or lifecycle marketing at an enterprise SaaS company.
- •Proven hands-on experience in digital marketing (email, web, media, social media) and Account-Based Marketing (ABM).
- •Demonstrated ability to build relationships with enterprise customers and turn them into advocates.
- •Proficiency with data analysis, CRM, marketing automation, and BI tools.
- •Fluency in English and French is required.
Required skills
CRMMarketoExcelPowerPointGoogle AnalyticsGA4Demand GenerationProduct MarketingAccount Management
Nice-to-have skills
UX DesignBusiness DevelopmentSalesEnterprise SalesB2B SalesRevenue OperationsSalesforceHubSpot
Benefits & perks
Hybrid working model, Snacks and weekly lunches, Training and career development program, Social events
Tech stack
CRMMarketoExcelPowerPointGoogle AnalyticsGA4Looker Studio
