Founding Content Marketing Manager
Basis AIAccounting Automation company
New York, United StatesSenior
Accel
GV
Khosla Ventures
Lloyd Blankfein
NFDG
Better Tomorrow Ventures
Marketing
About the role
TL;DR
Build and execute a content strategy for Basis AI.
- •Basis is looking for an experienced content marketer to be the founding owner of our content function.
- •You'll build and execute a content strategy from scratch, with the opportunity to showcase our vision, establish our point of view, and inspire action with our story.
- •Key Responsibilities Build and execute a content strategy from scratch.
- •Create experiences that drive outcomes and captivate audiences.
- •Shape the story that shows prospects and customers how we're transforming accounting teams.
- •Build durable organic and GEO authority that compounds over time.
- •Create full-funnel campaigns and enablement assets that give our enterprise sales team leverage to close complex deals.
- •Requirements 4-6 years in content marketing, organic growth, SEO/GEO, or editorial strategy.
- •A track record of building full-funnel content that creates and influences qualified pipeline.
- •Ownership of multiple content mediums and distribution channels.
- •Strong storytelling with a differentiated point of view.
- •Ruthless prioritization backed by analysis across funnel data, campaign performance, and qualitative sales feedback.
Required skills
Content MarketingSEOGA4
Domain expertise
fintech
Benefits & perks
Health & Wellness, Time off, In-Office Perks, Financial Benefits, Team Culture, Parental Leave
Tech stack
SEOGA4HubSpot