Manager, Paid Media
AirwallexPayments company
London, United KingdomManager
Addition
T. Rowe Price
Activant
Lingotto
Robinhood Ventures
TIAA Ventures
Marketing
About the role
TL;DR
Manage and optimize global paid media campaigns for acquisition and pipeline growth.
- •We’re seeking a data-driven and creative Paid Media Manager to plan, execute, and optimize digital campaigns across global paid channels.
- •You’ll own the performance and day-to-day management of paid search, paid social, and display campaigns that drive acquisition, pipeline growth, and ROI.
- •Key Responsibilities Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities.
- •Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets.
- •Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy.
- •Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL.
- •Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights.
- •Requirements 5–8 years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments.
- •Deep hands-on expertise in the breadth of DemandGen and Acquisition and across ad unit types in Google Ads, LinkedIn Ads, and Meta Ads.
- •Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency.
- •Strong analytical skills; comfortable using Excel/Sheets, Looker, Tableau, or GA4 to analyze campaign data.
- •Experience with marketing automation and CRM systems (Marketo, HubSpot, Salesforce).
Required skills
SEMExcelGA4SalesforceMarketo
Nice-to-have skills
LookerTableau
Domain expertise
fintechecommerce
Tech stack
SEMExcelLookerTableauGA4MarketoSalesforce