Drive growth through strategic partnerships at Addi.
•Extract maximum value from Addi's aggregator partnership ecosystem
•turning signed contracts into compounding GMV growth, merchant activation, and EC originations
•through end-to-end commercial ownership of each partnership and the operational muscle to scale the function.
•Key Responsibilities Take full ownership of at least 2 active partnerships within the first 60 days
•including the commercial relationship, QBR cadence, and escalation management
•delivering a documented deepening plan per partner with no loss of momentum on active negotiations.
•Execute a merchant activation strategy per partner that drives quarter-over-quarter improvement in the percentage of merchants actively transacting with Addi, measured across 3 dimensions: GMV-weighted penetration, transaction count, and unique customer activation.
•Build bottoms-up GMV forecasts by partner and execute acceleration levers (pricing optimization, co-marketing, merchant incentives, vertical expansion) so that partnership-linked GMV grows above Addi's overall GMV growth rate during the period.
•Grow the quarter-over-quarter share of EC originations attributable to partnership channels by identifying and removing friction across the awareness → activation → conversion funnel at each integration point.
•Establish a structured management cadence (QBRs, joint roadmap, shared scorecard) for every partnership under management, supported by real-time Databricks dashboards that give the internal team full visibility into partner health metrics.