Senior Lifecycle Marketing Manager
SEONFraud Prevention company
United StatesSenior
IVP
Creandum
Sixth Street Growth
Firebolt
Hearst
Portfolion
Marketing
About the role
TL;DR
Develop and manage lifecycle marketing programs to nurture prospects and drive revenue growth.
- •We’re looking for a Lifecycle Marketing Manager to build and own our new business email and CRM lifecycle programs.
- •This is a high-impact individual contributor role for someone who knows how to turn complex products and buyer journeys into clear, effective nurture strategies that drive engagement and support revenue growth.
- •Key Responsibilities Own all new business email and CRM lifecycle programs, including nurture strategy, audience design, journey logic, and ongoing optimization.
- •Build lifecycle foundations from scratch, creating the programs, segmentation approach, and operating rhythm needed to support a scalable prospect journey.
- •Design, launch, and optimize campaigns that use personalization, segmentation, and automation to improve engagement, conversion, and pipeline influence.
- •Write and refine compelling email messaging that helps buyers understand SEON’s value, differentiators, and use cases across personas, industries, and segments.
- •Partner with Content and Product Marketing to identify messaging gaps and translate complex product information into practical, high-performing campaigns.
- •Requirements 5+ years of experience owning CRM or lifecycle marketing programs in a B2B SaaS or similar digital environment.
- •Proven experience building or significantly rebuilding lifecycle, nurture, or email programs rather than only optimizing a mature system.
- •Strong email writing and messaging skills, with the ability to turn complex product information into clear, effective campaigns.
- •Deep experience with segmentation, journey design, and behavioral targeting.
- •Strong analytical judgment and confidence evaluating campaign performance, buyer behavior, and lifecycle impact.
Required skills
Email MarketingContent MarketingProduct Marketing
Nice-to-have skills
HubSpot
Domain expertise
fintech
