Kenya Growth Lead
ElloAI & company
Nairobi, KenyaLead
Goodwater Capital
Y Combinator
Common Sense Growth
Homebrew
Ravensburger
Reed Hastings
Marketing
About the role
TL;DR
Own Kenya's growth strategy, driving user acquisition and engagement through content, social media, and partnerships.
- •Ello is seeking a Kenya Growth Lead to own and execute the in-market growth strategy, aiming to reach hundreds of thousands of Kenyan children.
- •This role involves shaping the growth playbook, turning local insights into a roadmap, and driving user acquisition and engagement.
- •Key Responsibilities Own and evolve Ello's growth strategy in Kenya.
- •Lead content creation and organic social media efforts, managing creators and influencers.
- •Identify and test new channels for building awareness and trust.
- •Build strategic partnerships to unlock new audiences.
- •Collaborate with the Kenya team to ground growth in user insight and data.
- •Requirements 5-7 years of experience in growth, marketing, or strategy roles.
- •Strong analytical and data-driven approach.
- •Experience with digital marketing, particularly Meta and TikTok campaigns.
- •Fluency in social media and content creation, with experience managing creators/influencers.
- •Entrepreneurial generalist with an AI-forward way of working.
Required skills
Growth MarketingMarket AnalysisPerformance Marketing
Nice-to-have skills
Digital MarketingBusiness Development
Domain expertise
edtechai